to do it.
By people who have done it.
need naming help from the professionals?
Power of ®
company, product and service name creation. Also name audits,
opinions, emergencies, and all trademark searches.
executive naming facilitation included. Fixed price, guaranteed
results, for less than one man month's salary.
amazing resource" .. R.O.
Want a kid's novel about naming?
out How Kelvyn Got His Name at FodenPress
too. Read it to your youngsters. Let them enjoy the pictures.
For younger readers, help them with the characters and geography..
You can cheat and look up the glossary at www.chimona.com
as this is the first book in the Chimona Chronicles Series.
with FREE Supplement - in
Print, PDF or Kindle Formats
Creative Name Generation Tricks
you educated but did not major in marketing and linguistics
at college? Are you driven more by engineering, science,
finance, law or business? Then, if you are not a dummy,
you may be a propeller head when it comes to naming a company,
product or service. But that means you seek out pragmatic
marketing techniques - practical, tactical processes that
have been proven already.
know the solution is out there. It is just that you wish
your head would stop spinning and settle down on a final
name. That your lawyers will sign off on. That will have
the right tone and image. Even when you haven't even got
a methodology to drive a management solution.
is the complete answer to stop your head spinning and get
your management team aligned for naming results - fast!
and not Brightest Names?
you need to get a job done.
there a lot of good names already.
the world changes daily.
you have to get beyond naming and on with the rest of
Brighter Name will keep you out of trademark legal problems
and get your marketing image right - in a short timeframe,
for little money.
Naming Projects like a Pro!
Names will give you all the steps and the complete methodology
professional naming agencies use to bring a whole management
team into agreement on a new company, product or service
for the in-house corporate project when you think you have
enough talent - with all the forms and worksheets and checks.
To get results. To do the searches. To clear trademark checks.
To keep the boss in the loop.
thousands in legal fees by doing your owns searches right.
Understand all the issues in plain English so you know when
and how to work with trademark counsel.
fun finding the perfect, legal, moniker.
for the small business who can't afford, and has never seen,
a formal creative process to develop a suitable and available
the perfect name for your company, product or service
pulling out your hair. Good name generation and selection
is complicated. Here is the guide you need.
many, many hours of wasted management time by following
a proven process that brings consensus to the team.
how to involve a complete naming team.
thousands in legal fees by doing your own name searches
many name successes and name errors. Avoid the major blunders
and costly downstream problems.
how to register and launch your name right.
direct links to all the agencies you need to search - and
tips and tricks for many more.
your own project manager. Even if you have never run a creative
the included forms and worksheets to show management your
professional skill in gaining convergence.
the secrets most Pros don't want to share - because now
you can do it yourself!
process that has been used by top naming professionals in
numerous real naming projects in high tech, finance, fashion,
healthcare, food, retail, medical, sports, equipment, telecom
and industrial fields.
focus groups seldom work. Why internal naming competitions
are only half the story.
you tried and tried to come up with that one bright idea?
Of course you have. That is why our little idea bear logo
shows up in this book.
look closer at the sweat flying off his head. You need lots
of ideas. This book will show you how different name styles
are generated in the world, and how to get a long list of
potential names for your specific case.
much experience do most management teams have naming? Normally
it is a subject that only comes up every four or five years.
But it really affects them emotionally. They are quick to
delegate many other marketing functions. They know how to
make decisions about strategy and positioning. But they
don't even know how to make decisions about naming. Yet
the big boss gets the first business card. He is the figure
head for the company and its chief spokesperson. So he had
better be comfortable with the name, its values, its roots
naming consultants do a lot more than create names. They
facilitate executive consensus building. They keep the project
on track. They do the legal checking. And they manage the
calendar. Now you can too, with this book of secrets from
one of the top pros. It is not from an agency that mails
in names and says do you like them. Athol Foden runs Brighter
Naming, was the cofounder of NameTrade, and has been featured
in the press himself. He is prepared to help clients anywhere
come up with a name for a fixed price, guaranteed results.
Why? Because he has this process. And of he wasn't so busy
doing other writing, teaching and brand consulting, he would
never share it with anybody.
you have your candidate names, if you think that the magic
name will just jump off the page you are sadly mistaken.
You need to know how to process those lists. When I do professional
naming projects for clients, we often create a brand new
list of over 1,000 names for that specific project. And
then we may have to go back for more or look in our big
database too. You can see some of the names that resulted
from a similar process by visiting my professional name
consulting service at www.BrighterNaming.com."
1,000's in legal fees
you know that most of the cost of registering a new
trademark is in the legal search fees? No wonder.
There are over 1,000 trademark applications filed
very business day in the USA alone.
you know that you can even file your own trademark
application online nowadays? But it will only work
if you have done a proper search and described the
will pay for this book 10 times over at least or get
your money back when doing trade mark searches.
need the forms. You need the charts. You need the process.
Not at your bedside. But in your own computer. And in the
actually, this is not just a book. It is a set of computer
templates too - so you can run a project team or simply
use it to organize yourself. And thus the eBook format is
perfect. Download now and use the forms five minutes later.
more scraps of paper. No more endless discussions about
name lists that never converge - on names that probably
aren't legally available anyway.
author bio and index, with immediate download available
right now, at www.FodenPress.com.
Creative Name Generation Tricks
you still stuck on the same few basic words? Have you run
out of combinations that work that are free? What about
all those coined words like StarBucks, Intel, Cisco, Verizon,
Cingular, T-Mobile, Oreos, Camry, Prius and Cheerios? How
can you come up with a name like this that is not too abstract,
but unique enough to be available.
a professional is brave enough to share these secrets with
the world, so anyone can make an interesting word up, without
it being gobbledygook or just too abstract to understand.
Included Free and also available
immediately as part of the download of version 2.0
of the Brighter Names eBook edition.
way to save legal fees - by owning your own word.
Cut through all the noise on Google and Yahoo too!
many small owners who don't want to run a full naming
project this may be the shortcut to personal naming
Expert Knowledge too
wait. Are you trying to find a name that will be the
future moniker for an important company brand? Do
you even know what a brand is or where you studying
some other discipline when you went through college?
Perhaps you need to also investigate the companion
Branding. Learn what a brand really is.
Don't get hoodwinked by your advertising agency or
PR firm! Branding permeates most departments of your
book will show you once again how to get your executive
team to agree on their brand values and brand images.
It will show them how to involve the whole organization
and prove once and for all that branding is too important
to be left to the marketing department. And they will
have the forms and methodologies to discover and implement
Foden is a former international sales and marketing executive,
who started his career in high tech as a computer science
propeller head. But he has always been fascinated by names
and the images, tones and messages they implicitly convey.
After running into naming problems while a marketing manager
at Sony, he found a partner to help create his first naming
agency. It worked so well, he sold out and took off into
consumer marketing and business startups for a while, but
soon discovered what he really was best at was simply naming.
Naming was founded in March 2002, and Athol has
been leading the charge there ever since.
other agencies, this time Athol also catered to small and
medium sized businesses, by refining the naming process
to suit everyone. In doing so, he has also been able to
speed up the full process for large companies with big international
trademark clearance needs. Whatever your size, you will
get personal, professional help and trademark clearance,
not just a set of names emailed for you to pick one. It
is this passion for the name game that drove Athol to write
this book - to share the joy and knowledge and systems proven
in the field by top naming gurus and consultants.
your own copy today at
and run your own naming project tomorrow. Only
order your own Print Copy from Amazon or FodenPress. ISBN 978-0-9710157-8-4
to do it. By people who have done it.
books also available on Kindle from Amazon.com
also our collection of fun,
new kid's early reader fiction books, based on real locales.
Parents and grandparents are enjoying reading these too, while
sharing the illustrations.